Event Merchandise Services (EMS) is a specialised entertainment logistics business providing merchandise services to the entertainment, event and exhibition sectors.

EMS operates merchandise concessions at stadiums/venues throughout New Zealand. We provide clients with a complete vendor concession service through a ‘one-stop’ shop.

We provide merchandise services for nearly 90% of all international touring stage events in New Zealand and can help with all your merchandise needs on any scale – including support services and infrastructure. These include:

  • Event concession
  • Sports match-day concession
  • Sponsors initiatives
  • Field Day/Agriculture events
  • Festivals & shows

We can provide pre-planning, set-up and concession based on your requirements.

Merchandise Outlets

POS merchandise displays as required for the event/venue:

  • Venue hard-stand
  • Marquees (3 to 15m long)
  • Merchandise trailer

Concession Infrastructure

  • Mobile Eftpos
  • Backing boards, pins or slat walls
  • Lighting
  • Mobile generators

Staff and Supervision

  • Event management
  • Merchandise outlet stand supervision
  • Merchandise outlet stand sellers
  • Programme sellers
  • Stock controllers
  • Cash handling and accounts
  • Runners
  • Stand security

Venue Liaison

We provide merchandise marketing development input, including:

  • Corporate box/area merchandise sale initiatives
  • Venue merchandise order catalogue development
  • Design input in garment merchandise
  • Full merchandise logistics (import/export and domestic)


EMS also utilises the unique retail distribution opportunity of a purpose-built merchandise concession trailer. The trailer can be fully operated as self-contained, stand-alone retail operation at any event and location.

The trailer features:

  • Galvanised R.H.S base frame and chassis
  • Walls, ceiling and roof constructed from 50mm poly-panel (consisting of polystyrene and colour steel inside and out)
  • Tandem axles with hydraulic override & front axle brakes
  • Rear stabilizing jacks
  • Double bay awning side lift windows with gas lift struts (length of 1930mm, height of 1150mm)
  • 120V single phase electrical system with fluorescent lighting
  • Tempered safety glass sales display counter (length of 4130mm)
  • Multipurpose rear slat wall adjustable display fittings